Thursday, 18 October 2012

Sencil Sketches Logo Concepts

Just a few designs made by very simple shaped vectors (originally pencil sketch designs), duplicated, shifted, rotated and flipped to try out just a few of the infinite combinations of designs that can be made from minor changes.

I quite like the ones that make the "S" shape with the negative space (designs: 35, 36, 40 and 46) and also the positives (designs: 6, 8, 12, 23 and 41).

Other non-s designs: 4, 20 and 24 are quite appealing too although they would then have an empty meaning.

Further game development logos research and studies to analyse font style, placement, colour usage, overall shape, boxing, memorability, appeal and simplicity/complexity to narrow down my choices and decide a font style.

Below are the top three rated and most voted concepts with the first font trials.

All three designs have a rotational symmetry of two and two variant forms of the writing being either beside (similar to Ignition Entertainment) or underneath the logo design (similar to Ubisoft and the other logos on the left hand side of the studies). All designs are also left as a single black colour to simplify it's appearance as the designs are more complex than most of the logos above in the studies as most of the shapes from the studies are either squares, rectangles, circles or ovals.

The top design (taken from design 36) symbolises the natural flow of sketches while also remaining simple enough to be described as "the logo with the S inside the two flicks".

The second design (taken from design 46) is more complex but demonstrates more appeal by taking up a larger amount of on-screen space although in the version on the right, the logo can be encased in a rectangle much better than the top design as it would have less empty spaces (imitating SNK Playmore and Blizzard).

The lower design (taken from design 23) continues the sketch flow however the inconsistencies in directional flicks off the "S" reduces the appeal. However this design allows the use of the logo as the "S" similar to how Activision modified the V so that it's incorporated nicely into the logo design.

Knocked out design 23, reduced font sizes and the S on either end have been made larger to encase the overall design. Gradient, Monotone and Dual-tone trials. Gradients are too overpowering and disengaging.

Monotone and Dual-tone designs could work but the right colours need to be chosen to get the desired maximum appeal of the design.

So I've decided to use design 36. Now just to decide which colours I want to use out of the 4 (saturated and desaturated) choices above.
  • The yellow-brown in column one is closest to the blog colours and even more so: sketch papers than the other three.
  • The green reminds me of mint and out of the logo studies above, no other companies use mint green (or at least this type of green), only lime green probably because it isn't that powerful of a colour.
  • The red is the more dominant of the four colours above, apart from FunCom the other companies that use red are blood red rather than more towards purple probably for the same reason as the green; that it's more eye-catching.
  • The blue is a disturbing colour of blue to me and I don't really like it. It's almost just as rare as the yellow.
Given that my theme is "sketches" and  it's part of the logo title I think it would be more appropriate to choose the yellow-brown colour scheme. Seeing as I chose the "S" shaped design earlier to fit with Sencil Sketches I may as well continue and stay true to it by keeping the colours similar to what I've always used in this blog.

Depending on the background, I will alternate the colours between the saturated and desaturated version so that it may stand out better. For the blog header in particular, I've used the desaturated version.


While on the topic of logos, here's some "X" logo comcepts I did for a freelance job.

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